Curiosity is in our blood.
So, you are explor­ing the online world — look­ing places, click­ing things, find­ing new peo­ple, read­ing, lis­ten­ing, meet­ing… Its a jun­gle out there. A won­der­ful jun­gle of new and excit­ing stuff. You are feel­ing the capa­bil­i­ties of the tech­nol­ogy on your frisky fin­ger tips.

While you are doing this, big busi­ness has fig­ured out how to put your online adven­tures to use. They stalk you. They tag you and fol­low you, like freaky bad comb-over dudes with three quar­ter pants, twit­ter­ing their fin­gers and laugh­ing behind their big yel­low teeth.

They plop cook­ies in your com­puter and then fol­low your moves, where you go, what you search for, forms you fill and so on. This infor­ma­tion gets put together in a nice infor­ma­tion pack­age that is sold as needed, so other big com­pa­nies can tar­get their adver­tis­ing espe­cially for you. If you won­dered why google ads on ran­dom pages seem freak­ishly suit­able for you, then now you know why.

Privacy is not good for business.

But pres­sure has worked some­what and now for those in the know, there is a way to make a step towards reclaim­ing your infor­ma­tion and refus­ing to be fol­lowed by who knows who.

Opt Out of Behavioral Advertising

Some extra read­ing if you want:

http://www.worldprivacyforum.org/cookieoptout.html

http://bits.blogs.nytimes.com/tag/network-advertising-initiative/

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